AI

Claude, ChatGPT or Gemini: which assistant is worth paying for in 2026

We put Claude Pro, ChatGPT Plus and Google AI Pro side by side on price, the model you actually get, context, files, voice and what each does with your chats. Docs and prices checked 28 September 2026.

Best value at $20Claude Pro, Fable included
Most featuresChatGPT Plus
Best for Google usersGoogle AI Pro $19.99
Nora Whitfield
Written by: Editor, AI and software
James Carver
Reviewed by: Editor, hardware and consumer tech
Updated: 18 min read
The Claude, ChatGPT and Gemini app icons on three frosted-glass slabs in coral, graphite and blue-violet.

Updated 30 October 2026: Since 7 October GPT-6 has been the default model in ChatGPT’s Chat on Plus and above, and on 29 October OpenAI cancelled the lower Pro 200 allowance for new subscribers. We have updated the model table, plan details, FAQ and sources; our pick is unchanged.

Claude, ChatGPT and Gemini all want about $20 a month from you, and in September 2026 each has a brand-new flagship to justify it. Anthropic has Claude Fable 5.1 and Opus 5.5, plus Sonnet 5.5 since 28 September; OpenAI has GPT-6 Astra, Sol and Luna, plus GPT-6.1 Sol since 29 September; and Google has Gemini 4 Argon alongside its Pro and Flash models. We went through the vendors’ own pages to work out what a personal plan costs, which model you really get for the money, how much context you get, what file, voice and app support comes with it, and what each company does with your chats unless you tell it otherwise. We checked docs and prices on 28 September 2026 and rechecked them on 30 September for OpenAI’s 29 September announcements, Anthropic’s Sonnet 5.5 and Google’s AI Plus price. For picks beyond these three, see the best AI chatbot for each job.

The short version
  • The $20 tier is the fair fight. Claude Pro ($20), ChatGPT Plus ($20) and Google AI Pro ($19.99) all come with a top-tier model, long context and the full feature set, so price won’t decide it for you. The tools you already work in will.
  • Claude gives you the most model for $20. Pro includes Opus 5.5 and a share of Fable 5.1, Anthropic’s top model. ChatGPT Plus has GPT-6 Astra too, but the “Astra Pro” mode is held back for Pro at $100 and up, and Google keeps Deep Think on Ultra at $100 and up.
  • The free tiers are not equal. ChatGPT Free runs GPT-5.6 Luna with a 27K context window, Gemini’s free tier gets Flash-Lite and 32K, and Claude Free runs Sonnet and Haiku with no published context cap.
  • Privacy defaults differ. ChatGPT and Gemini train on your chats unless you opt out. Claude asks at sign-up, then keeps chats for 30 days if you say no and five years if you say yes.

The models on offer right now

All three companies shipped their biggest models of the year in the last four weeks, so it matters which version you’re looking at. Anthropic announced Claude Fable 5.1 at the start of September (the system card is dated 1 September 2026), Claude Opus 5.5 on 22 September and Claude Sonnet 5.5 on 28 September, which replaces June’s Sonnet 5 as its current Sonnet. The Free plan runs “Sonnet”, and Anthropic’s plan page doesn’t say which version. OpenAI launched GPT-6 Astra on 3 September and followed it with the cheaper GPT-6 Sol and Luna on 22 September and GPT-6.1 Sol on 29 September, while the older GPT-5.6 models still power the free tier. Google released Gemini 3.8 Flash on 2 September, its third Flash model in six weeks. In the Gemini app, AI Pro and Ultra now include Gemini 4 Argon alongside the Pro and Flash models.

ModelContext / max outputAPI price per 1M tokens (in / out)Knowledge cutoffConsumer plan
Anthropic logoClaude Fable 5.1Anthropic · Sep 20261M / 128K$10 / $50Jun 2026Pro and Max, 50 % of weekly limit
Anthropic logoClaude Opus 5.5Anthropic · 22 Sep 20261M / 128K$4 / $20Jun 2026Pro $20 and up
Anthropic logoClaude Sonnet 5.5Anthropic · 28 Sep 20261M / 128K$2 / $10Jun 2026Paid plans; Free version not stated
OpenAI logoGPT-6 AstraOpenAI · 3 Sep 20261.05M / 128K$10 / $50Apr 2026Plus $20 and up; Astra Pro on Pro
OpenAI logoGPT-6 SolOpenAI · 22 Sep 20261.05M / 128K$2 / $10Apr 2026Plus and up; default in Chat since 7 Oct
OpenAI logoGPT-6.1 SolOpenAI · 29 Sep 2026Not yet confirmed$2 / $10Not yet confirmedPlus and up, in Work and Codex only
Google Gemini logoGemini 3.8 FlashGoogle · 2 Sep 20261,048,576 / 65,536$0.75 / $3.75 (intro, to 31 Dec 2026)Not publishedAI Pro $19.99 and up
Google Gemini logoGemini 3.1 ProGoogle · 19 Feb 2026, preview1,048,576 / 65,536Not on the model pageNot publishedNot on the free tier

At the top end, pricing has converged. Claude Fable 5.1 and GPT-6 Astra both cost $10 in and $50 out per million tokens, and Claude Opus 5.5, GPT-6 Sol, GPT-6.1 Sol and Claude Sonnet 5.5 all sit between $2 and $4 in. Google is the exception and is plainly competing on cost. Gemini 3.8 Flash’s introductory API price is a fraction of the others’. Whether any of that matters depends on whether you pay per token or per month. Most people pay per month, so that’s where we’ll start.

Prices

The prices below are the US dollar list prices from each company’s own pages. Viewed from Europe, the same pages show euro prices (ChatGPT Plus is €23, Google AI Pro is €21.99), so expect to pay a little more if you’re billed in euros. ChatGPT Plus has no annual option; Claude Pro drops to $17 a month if you pay $200 up front.

Claude (Anthropic)Free $0 · Pro $20 · Max from $100 Pro: Opus, Sonnet, Haiku, Fable at 50 % of weekly limits, 5x Free usage. Max: 5x or 20x Pro.
ChatGPT (OpenAI)Free $0 · Go $8 · Plus $20 · Pro $100, $200 or $500 Plus: GPT-6 reasoning models, projects, custom GPTs. Pro: 5x usage, Astra Pro. Pro 200 reopened to new sign-ups on 29 Sep 2026, and the planned lower allowance was cancelled on 29 Oct; the new Pro 500 has 25x Plus usage and Ultrafast.
Gemini (Google)Free $0 · AI Plus $4.99 · AI Pro $19.99 · AI Ultra $100 or $200 Plus: Flash model, 400 GB storage. Pro: Gemini 4 Argon plus the Pro and Flash models, 1M context, 5 TB storage bundle. Ultra: 5x or 20x Pro limits, Deep Think.

The plan structures have ended up almost identical. Each has a free tier, a $20 tier and a power tier at $100 and $200 (ChatGPT has added a third, Pro 500, at $500), and two of the three have a cheap tier under $10 (ChatGPT Go at $8 and Google AI Plus, which Google cut from $7.99 to $4.99 in June while doubling its storage to 400 GB; Anthropic has nothing at that price). Google’s bundle is the odd one out because it’s a Google One plan. AI Pro comes with 5 TB of storage and Gemini inside Gmail, Docs and Vids, which is a real saving if you’d pay for the storage anyway. ChatGPT Go is the only plan of the lot that “may include ads”, according to OpenAI’s own pricing page.

What your $20 actually buys

This is where the three differ most, and where the marketing is least clear. On Claude Free you get Sonnet and Haiku, though Anthropic’s plan page doesn’t say which versions. Claude Pro includes the new Sonnet 5.5 and adds Opus 5.5 at no extra charge and Fable 5.1, Anthropic’s top model, at “50 % of weekly limits”. Max multiplies usage by 5x or 20x. So a Claude Pro subscriber can pick the company’s best model from the menu in any conversation. Nobody else offers that at $20.

Anthropic's announcement graphic for Claude Fable 5.1 and Mythos 5.1: the model names in white serif type over a blue sky with pink clouds and a daytime moon
Claude Fable 5.1 is Anthropic’s top model at $10 / $50 per million tokens; Pro subscribers get it at half the weekly limit. Source: Anthropic

ChatGPT’s tiers are more layered. Free gets you “unlimited text chats with GPT-5.6 Luna”, the previous generation’s small model, plus limited uploads, voice and image generation. Plus adds “advanced reasoning models with GPT-6”, and OpenAI’s Astra launch post says Astra itself is rolling out to “all ChatGPT Plus, Pro, Business, and Enterprise users” within existing allowances. Pro, from $100, adds “Pro reasoning powered by GPT-6 Astra” and 5x the usage. The new GPT-6 Sol and Luna models launched only in ChatGPT’s Work and Codex surfaces, and Free and Go users get Luna only in the desktop app. Since 7 October, though, GPT-6 has been the default in the ordinary Chat view on Plus and above, with GPT-6 Sol behind the Instant and thinking levels, and GPT-5.6 Sol can still be picked from the model menu. GPT-6.1 Sol, added on 29 September, follows the same pattern. Plus, Pro, Business, Enterprise and Edu users get it in Work and Codex, it is not yet in Chat, and it isn’t listed for Free or Go.

OpenAI's GPT-6 Astra launch image: a spiral galaxy of small white and gold stars on a black background
GPT-6 Astra, launched 3 September 2026, is available to Plus subscribers; the “Astra Pro” mode is reserved for Pro and business plans. Source: OpenAI

Gemini is the simplest. Google’s plan page lists the Flash-Lite model on the free tier, and AI Plus at $4.99 moves you up to the Flash model. AI Pro at $19.99 raises the usage limits, takes the context window to 1 million tokens and adds Gemini 4 Argon alongside the Pro and Flash models. Ultra, at $100 or $200, adds Deep Think, Google’s slow-reasoning mode, and early access to Gemini Spark.

Context windows and file limits

All the flagship models now take about a million tokens in the API, roughly 555,000 words on Anthropic’s tokenizer. What you get inside the consumer apps is a different matter, and only two of the three publish it. OpenAI’s pricing page is the most explicit. The “GPT Instant total context window” is 27K on Free, 54K on Go and Plus and 128K on Pro, while the reasoning models get 256K on Go and Plus and 400K on Pro, with the caveat that system instructions and memories eat into that space. Google’s support page gives 32K tokens with no subscription, 128K on AI Plus and 1 million on Pro and Ultra. Anthropic doesn’t publish a per-plan context figure for claude.ai at all; the models themselves take 1M, and usage is metered in five-hour sessions instead.

Claude appNo published per-plan cap Models take 1M tokens; 20 files per chat, 500 MB per file, PDFs to 1,000 pages
ChatGPT app27K to 400K tokens 27K Instant on Free; 256K reasoning on Plus; 128K Instant / 400K reasoning on Pro
Gemini app32K to 1M tokens 32K free, 128K on AI Plus, 1 million on AI Pro and Ultra

On files, Anthropic publishes the clearest limits: up to 20 files per chat at 500 MB each, images up to 8,000 by 8,000 pixels, and PDFs up to 1,000 pages, with the first 100 pages read visually and the rest as text. OpenAI describes uploads as “limited” on Free and Go and “expanded” on Plus and gives no numbers. Google’s 3.8 Flash and 3.1 Pro accept text, images, video, audio and PDF natively in the API, the broadest input list of the three, but the consumer help pages don’t say what the file limits are per plan.

Apps, voice and extras

All three run on the web, on iOS and Android, and on desktop. Claude’s voice mode is in beta on every plan including Free, on mobile, desktop and web, and it can use connected tools such as Gmail and Calendar mid-conversation. ChatGPT lists voice as “limited” on Free and Go and “expanded” on Plus, with unlimited voice on Pro. Gemini Live is built into the Gemini app and has been merged with ordinary chats since May; Google shipped a native Windows app on 10 September and fn-key dictation on macOS in July.

Away from the chat box, each vendor is pulling in its own direction. Claude Pro bundles Claude Code and the newer Claude Design, Slides, Docs and Science tools, plus extensions for Chrome and Microsoft 365. ChatGPT Plus adds projects, scheduled tasks, custom GPTs, expanded Codex usage and the ChatGPT Work desktop app, and Pro adds unlimited image generation. Pro is also getting dots, OpenAI’s always-on agents powered by GPT-6 Astra, rolling out gradually from 29 September, though Pro access excludes the European Economic Area, Switzerland and the UK at launch. Google’s advantage is that Gemini is already inside Gmail, Docs, Vids and Search on a paid plan, and 3.8 Flash is embedded in Sheets and in AI Mode in Search as well as the app. If you spend your day in Google Workspace, that integration is the product you’re buying. If you spend it in a terminal, Claude Code or Codex is.

Google's announcement graphic reading Introducing Gemini 3.8 Flash and 3.8 Flash Cyber, black text on a soft blue and white background with the Gemini sparkle logo
Gemini 3.8 Flash reached Google AI Pro and Ultra subscribers in the Gemini app on 2 September 2026. Source: Google

What each one does with your chats

Most comparisons skip this part, yet it’s where the three companies take the most different approaches. OpenAI’s pricing page says plainly, for Free, Go, Plus and Pro, that “content is used to train our models”, with an opt-out. The switch is called “Improve the model for everyone” under Data controls, and temporary chats are excluded and kept for up to 30 days. Google’s Gemini Apps Activity works the same way. With “Keep Activity” on, chats are used to improve Google’s models, a subset is read by human reviewers, and reviewed chats are kept for up to three years. Turn it off and future chats aren’t used for training and are held for 72 hours. Activity auto-deletes after 18 months by default.

Anthropic takes a different approach and asks first. Since it updated its consumer terms, new users choose at sign-up whether their chats may be used to improve Claude, and they can change their answer in Privacy Settings. Say yes and retention runs to five years; say no and Anthropic keeps chats for 30 days. Incognito chats are never used for training either way. On every service, business and enterprise workspaces are excluded from training by default, so if this matters to you and your employer is paying, get the work plan.

Check the switch before the first sensitive chat On ChatGPT it’s Settings, Data controls, “Improve the model for everyone”. On Gemini it’s myactivity.google.com, Gemini Apps Activity, “Keep Activity”. On Claude it’s Privacy Settings, model improvement. Turning any of them off doesn’t delete what’s already there; you’ll need to delete chats separately.

The benchmark claims

We haven’t run a head-to-head test of the three for this guide, so the only numbers here are the companies’ own. Each vendor picks the tests it wins, so read them with that in mind. OpenAI’s GPT-6 Astra launch table gives Astra 57.9 percent on Terminal-Bench 4.0 against 55.8 percent for Claude Fable 5.1 and 19.1 percent for Gemini 3.8 Flash, and 96.0 percent on GPQA Diamond against 93.7 and 95.3 percent. The same table, to OpenAI’s credit, shows Fable 5.1 ahead on Humanity’s Last Exam with tools, 65.0 to 57.2 percent, and on the Artificial Analysis Intelligence Index, 65.7 to 61.2. OpenAI’s GPT-6.1 Sol post, from 29 September, claims the new model matches Astra on DeepSWE v1.1 at roughly a fifth of the cost and scores 2.2 points above Claude Opus 5.5 at medium effort on AutomationBench at about a third of the cost, while Astra stays highest on Terminal-Bench Science at 68.1 percent.

Anthropic’s own Fable 5.1 page reports 55.8 percent on Terminal-Bench 4.0, 52.6 percent on Terminal-Bench-Science and 65.0 percent on Humanity’s Last Exam with tools, so at least the two companies agree on Anthropic’s numbers. Anthropic’s Sonnet 5.5 post, from 28 September, claims 70.6 percent on Terminal-Bench 4.0 for Sonnet 5.5 and 66.4 percent for Opus 5.5, both above the Astra and Fable 5.1 figures, though vendors run these tests their own way and Anthropic itself says Opus 5.5 “remains clearly stronger at complex, open-ended work”. Google’s 3.8 Flash post claims 54.9 percent on HLE-Verified and 47.2 percent on CWE-Bench patching, but sells the model on cost rather than raw score. Our reading of all this is that the top models sit within a few points of each other on most published tests, that Astra and Anthropic’s models lead on agentic coding.

A cheaper way to decide All three have a free tier. Take one real task you do every week, run it on Claude Free (Sonnet), ChatGPT Free (GPT-5.6 Luna) and Gemini free (Flash-Lite), then pay $20 for one month of the winner and run it again on the top model. That takes an afternoon and tells you more than any benchmark table will.

Reasons to pick each one

+Reasons to pick Claude

  • The top model, Fable 5.1, is on the $20 plan, albeit at half the weekly limit
  • Clearest file limits and 1M-token models on every plan
  • You are asked about training data at sign-up, with 30-day retention if you decline
  • Claude Code, Chrome and Microsoft 365 tools are in Pro

+Reasons to pick ChatGPT

  • GPT-6 Astra on Plus, and OpenAI’s own tables put it first on agentic coding and computer use
  • The widest feature set: projects, scheduled tasks, custom GPTs, Codex, image generation
  • Cheap $8 Go tier if you only need more messages, not better models
  • Published context windows per plan, so you know what you are buying

Gemini’s case is simpler, so it gets a paragraph rather than a list. Pick it if you live in Google Workspace, if 5 TB of storage was on your shopping list anyway, or if you need native video and audio input. Its weaknesses are the ones the table shows. Google doesn’t publish knowledge cutoffs, and the free tier only gets Flash-Lite. If none of the three suits you, our guide to ChatGPT alternatives covers other assistants and what each does better.

Verdict

Our pick for most people

At $20 a month, Claude Pro is the best value on paper in September 2026. It’s the only plan that hands you the vendor’s top model, and Anthropic’s data defaults are the most conservative of the three. ChatGPT Plus is the better buy if you want the broadest toolbox and OpenAI’s newest models first, and its published context windows make it the easiest plan to understand. Google AI Pro is the right choice if you already pay for Google One or live in Gmail and Docs, where the integration matters more than a weaker headline model. If you have already ruled out Gemini, we compare the other two in more depth in Claude vs ChatGPT.

Is any of them worth paying for at all? If you use an assistant most working days, yes. On all three services the gap between the free model and the paid one is bigger than the gap between the three companies. Whichever you choose, do two things on day one: set the training switch the way you want it, and find the model picker.

Frequently asked questions

Which is best: Claude, ChatGPT or Gemini?

There’s no single winner. On the vendors’ own published tests the top models, Claude Fable 5.1 and GPT-6 Astra, trade places within a few points. Claude gives you its best model for $20, ChatGPT has the most features and Gemini fits Google Workspace users best. Try the free tiers on your own task before you pay.

How much do Claude Pro, ChatGPT Plus and Google AI Pro cost?

Claude Pro is $20 a month, ChatGPT Plus is $20 and Google AI Pro is $19.99, as of 28 September 2026. Claude Pro drops to $17 a month on a $200 annual plan; ChatGPT Plus has no annual option. The power tiers are Claude Max from $100, ChatGPT Pro at $100, $200 or $500 (Pro 200 reopened to new sign-ups on 29 September, and on 29 October OpenAI cancelled the lower allowance it had planned for new subscribers) and Google AI Ultra at $100 or $200.

Which has the biggest context window?

Gemini has the biggest in the consumer apps, with 1 million tokens on AI Pro and Ultra. ChatGPT offers up to 400K on Pro and 256K on Plus for reasoning models, and Anthropic doesn’t publish a per-plan figure for claude.ai. In the API all the flagships take about a million tokens.

Do they train on my conversations?

ChatGPT and Gemini do, by default, on personal plans, and each app has an opt-out in its settings. Claude asks you to choose at sign-up, then keeps chats for 30 days if you decline or five years if you agree. Business and enterprise plans on all three are excluded from training by default.

What do you get on the free tiers?

Claude Free runs Sonnet and Haiku with web search, file creation and memory. ChatGPT Free runs GPT-5.6 Luna with a 27K context and limited uploads, voice and images. Gemini’s free tier runs Flash-Lite with a 32K context.

Sources and method

All prices, model names, context windows, file limits and privacy settings were taken from the three companies’ own pages on 28 September 2026; OpenAI’s pages were rechecked on 30 September 2026 after its 29 September announcements, and Anthropic’s model pages and Google’s plan page were rechecked on 30 September 2026 for Claude Sonnet 5.5 and the Google AI Plus price. We rechecked the Gemini and Claude model details on 28 October 2026, and ChatGPT’s models in Chat and the Pro 200 allowance on 30 October 2026. US dollar prices come from the vendors’ US pages or help articles; where a page showed euro prices, we say so. Benchmark figures are the vendors’ published claims, quoted with their source; we haven’t run our own tests for this guide.

  1. Anthropic, Models overview: model names, context, output, API prices, knowledge cutoffs
  2. Claude, Pricing: Free, Pro and Max prices, models per plan, features
  3. Anthropic, Introducing Claude Fable 5.1 and Mythos 5.1: benchmark figures, pricing, announcement image
  4. Claude Help Center, Upload files to Claude: file limits
  5. Claude Help Center, Voice mode: platforms and plans
  6. Anthropic, Updates to consumer terms and Privacy Center, Is my data used for model training: training choice, 30-day and five-year retention
  7. OpenAI, ChatGPT pricing: plan features, models per plan, context windows, training default
  8. OpenAI Help Center, What is ChatGPT Plus: $20 price, Pro $100 and $200 tiers
  9. OpenAI, Introducing ChatGPT Go: $8 US price
  10. OpenAI, GPT-6 Astra: launch date, availability, API price, benchmark tables, announcement image
  11. OpenAI, Introducing GPT-6 Sol and Luna: prices, availability by plan
  12. OpenAI, Models documentation: context, max output, knowledge cutoffs
  13. OpenAI Help Center, Data controls in ChatGPT: training switch, temporary chats
  14. Google, Gemini subscriptions: free-tier model, models per plan, euro prices
  15. Google, AI subscriptions at I/O 2026, student offer post and AI Plus availability post: $100 and $200 Ultra, $19.99 Pro, $7.99 Plus at launch
  16. Gemini Apps Help, Limits and upgrades: context window per plan
  17. Google, Introducing Gemini 3.8 Flash and model page: date, app availability, API price, token limits, announcement image
  18. Google, Gemini 3.1 Pro and model page: date, preview status, token limits
  19. Google, Gemini Apps release notes: Windows app, macOS dictation, Gemini Live
  20. Google, Gemini Apps Privacy Hub: Keep Activity, human review, retention
  21. OpenAI, Introducing GPT-6.1 Sol: date, availability by plan, API price, benchmark claims
  22. OpenAI Help Center, About ChatGPT Pro tiers: Pro 100, Pro 200 and Pro 500 prices, Pro 200 reopening and allowance, Ultrafast
  23. OpenAI Help Center, GPT-6 and other models in ChatGPT and ChatGPT release notes: GPT-6 as the default in Chat, Pro 200 allowance cut cancelled on 29 October
  24. OpenAI, DevDay 2026 Recap: Pro 500 allowance, 29 September announcements
  25. OpenAI, Introducing dots: dots availability and excluded regions
  26. Anthropic, Introducing Claude Sonnet 5.5: release date, API price, benchmark claims
  27. Google One, Google AI plans: AI Plus at €4.99 with 400 GB and AI Pro at €21.99 from the EU
  28. TechRepublic, Google AI Plus Price Drops to $4.99 as Storage Doubles to 400GB: US price cut from $7.99 to $4.99 in June 2026
Nora Whitfield

Nora Whitfield

Nora Whitfield is Lomivu's editor for AI and software. She compares ChatGPT, Claude, Gemini, Grok and the coding tools built on them using the companies' own pricing, plan and privacy pages, names the model versions and the date she checked, and updates each comparison when a new model ships.

All articles by this author →
Add Lomivu as a preferred source on Google

Our articles will show up first in Search, Discover, and Google AI. Just check lomivu.com in the list on the Google page.